I'm here to help you measurably improve your business by improving your web site so you get more sales, leads, pageviews, or sign ups. I do that using the Google Analytics data you've already got, along with my many years of design and writing expertise. Specifically, I can:
Scroll down to learn about my process. It starts with journey planning.
Optimizing a site starts with a plan to thoroughly understand its current performance, and then do more of what works based on that understanding. Therefore I start by getting to know your business, and coming up with a plan for our optimization journey. This usually involves:
This is a great place to start especially if you're unsure what to optimize.
Next, I delve into your Google Analytics data to understand your users.
Understanding your Google Analytics data is one of the best ways to understand how your site and your users are performing—especially your most profitable segments. I dive in deep and report back to you, by:
Next, I set up reports to keep you focused and on track.
A report without action is a waste of time. Therefore I make your next steps as easy as possible by:
Finally, I help set up reports to help you stay focused on your metrics.
Your biggest enemy is business inertia. Stop drifting and stay focused with regular reports on your traffic, revenue, conversion rates, and more.
If any (or all!) of the above sounds good, then let's chat about your Google Analytics needs and taking your web site's performance to the next level. See a previous client's kind words opposite for an idea of what you can expect.
Got an existing team? Great! I encourage you to take my Google Analytics report back to your agency or in-house team.
Need someone to do it all? Let's see what I can do for you.Let's chat about using your Google Analytics data to improve your web site Analytics, optimization, A/B testing, and/or reporting—let's chat!
From our first meeting, it quickly became obvious to me that Luke was a genuine expert in web analytics. His interviews were incisive and thoughtful.
The reports he delivered were not only thorough and complete, they were also easy to understand and brimming with actionable insights and recommendations.
Luke is always kind, intelligent, professional and a real pleasure to work with. More importantly, he also demonstrates a keen sense of business—a factor that makes him an ideal choice for what he does.—Dr Mike Sagman, Dogfoodadvisor.com